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At 10:21 AM -0500 10/10/02, Bullard, Claude L (Len) wrote:

>Thanks for making the point.  Worse is worse,
>but better needs requirements to insure it is better.
>Better than what is an operative question.
>Do we want Google to "evolve" into a business
>registry where the opinions of the competitors
>determine the ranking instead of the registered
>assertions of the vendor so registered?
>

I give much more weight to what a business registry where the 
opinions of the *customers* determine the ranking of a vendor than 
one that depends on the registered assertions of the vendor so 
registered. That, in effect, is what Google does today for the Web. 
The more happy customers a site has, the higher it ranks. Google's 
algorithm for determining customer happiness is heavily based  on 
linking, not perfect, but the best we've got so far. I trust this 
much more than search engines that sell placement, contract or no.

No, this isn't exactly what UDDI does, but I still think there's a 
lesson to be learned here about the emergent behavior of gathering 
many small opinions vs. trying to rely on a few centralized systems, 
experts, and contracts.
-- 

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| Elliotte Rusty Harold | elharo@m... | Writer/Programmer |
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