• To: "Bullard, Claude L \(Len\)" <len.bullard@i...>,<xml-dev@l...>
• Subject: Re: Wrapping Scripted Media in RSS: Secure?
• From: "Ken North" <kennorth@s...>
• Date: Tue, 27 Sep 2005 09:54:38 -0700
• References: <15725CF6AFE2F34DB8A5B4770B7334EE0720748A@h...>

Google's patent application tells us they want to corner the market on RSS ad
insertion. It would be no surprise if they had plans to accommodate Flash ads,
for example.

The brain trust at Google apparently has a vision of information retrieval
that's centered on RSS and the search engine -- with databases, RDF and semantic
web technologies destined to fade into the sunset.

If your vision is that RSS becomes the center of the information retrieval
universe, you probably have revenue projections for RSS advertising that
influence your thinking about active content in RSS feeds.

• References:
  • RE: Wrapping Scripted Media in RSS: Secure?
    • From: "Bullard, Claude L (Len)" <len.bullard@i...>

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