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See http://www.ciadvertising.org/SA/summer_02/chjin/Net_ad/Homophily%20Theory.ht ml If a schema is a phenotype, and the relationships it captures are genotypes, then no, a phenotype is not required but one will emerge as the rate of communication is sustained. This is the network effect of trading. No rules are needed but rules will emerge. Positive feedback will create new relationships and negative feedback will return the network to a stable state. In many companies, verticalization is used to enable transparency of the economic structure, but given propinquity, social networks takeover the intervertical communications. Since social networks tend toward homophily, communications within the social network are efficient but diversity is repressed. Companies that fall into this trap typically quit innovating. This concept of ecological sustainability underlies many other theories of community building, economic trading, identity building, and so on. In effect, networking is the common pattern of life (See Fritjof Capra). len
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