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Bullard, Claude L (Len) wrote: > BTW: I lifted the phrase "technology push vs customer pull" from > > http://hbsworkingknowledge.hbs.edu/item.jhtml?id=3866&t=innovation > > It seems that Atom is pushing. Are customers pulling? Are they > the current customers of the current market or the projected > customers of some market some wish to embrace? If the latter, > that's classic mission creep. Is RSS 2.0 push or pull? If pull, > it's the safe bet. I believe the phrase has been around for awhile/forever. About the third entry in a google search for "technology push" is a 1988 paper. I'm thinking this is something young marketeers learn while they're chugging their Bosco. ;-} Bob
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