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Good to know it has a venerable history. Like many obvious bits, it is useful to reiterate particularly where investment is thin on the ground and innovation is proportionally more expensive. The couplings can reverse ends as one drills down into different dimensions. Again, an interesting pattern. len From: Bob Foster [mailto:bob@o...] Bullard, Claude L (Len) wrote: > BTW: I lifted the phrase "technology push vs customer pull" from > > http://hbsworkingknowledge.hbs.edu/item.jhtml?id=3866&t=innovation > > It seems that Atom is pushing. Are customers pulling? Are they > the current customers of the current market or the projected > customers of some market some wish to embrace? If the latter, > that's classic mission creep. Is RSS 2.0 push or pull? If pull, > it's the safe bet. I believe the phrase has been around for awhile/forever. About the third entry in a google search for "technology push" is a 1988 paper. I'm thinking this is something young marketeers learn while they're chugging their Bosco. ;-}
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