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Hi Len,

> The very worst way to sell a technology is to be
> a 'teller', one who lists all the features of a
> technology without addressing why a given customer
> would need them.  Listening is everything. Timing
> is everything else.  The best salesmen listen more
> than they talk so they will know what a customer
> needs before they try to sell them what they have.
> 


Precisely, clients want to know what's in it for them.

Cheers
Didier PH Martin
http://didier-martin.com



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