• To: <xml-dev@l...>
• Subject: RE: print people
• From: "Ed Dodds" <dodds@e...>
• Date: Wed, 19 Feb 2003 13:32:38 -0600
• Importance: Normal
• In-reply-to: <200302191418.34560.gtn@r...>
• Organization: e-dodds.communications
• Reply-to: <dodds@e...>

The paradigm has changed in that what one has to do is to do an end run
around the 50ish, computer illiterate, white good ol' boys waiting for
pensions/stock options cash outs and market the technology directly to
the company's stockholders. The drug companies use this approach
effectively when they target the consumer -- even though doctors hate
it. Xerox is attempting it now [ publishings on demand series ] -- it
might be an interesting test case to monitor... In every sales situation
you are going to offend someone -- the strategy is picking the right
enemy.

Ed

dodds@e...
e-dodds.communications
www.e-dodds.com
icq 49457096

|  About a year later, I gave up. The two things I had going
|  against me were:
|  
|    1) The print people were *very* conservative

• References:
  • Re: Re: Are the publishing users happy? Why not?
    • From: Gavin Thomas Nicol <gtn@r...>

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