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Title: RE: xmlns namespace http://www.cnn.com/2002/TECH/industry/04/09/xml.publishing.idg/index.html?related
Adobe
discovers that markup enables reuse of content.
When authoring content in XML, "you are able
to store content in a media-neutral format and apply business rules to that
content," she said.
So
does a decent relational database.
Apparently ArborText didn't know this either until XML was
invented.
"We're beginning to realize that information
is dynamic, and the question becomes, how do you keep it in sync?,"
said Ray Schiavone, president and chief
executive officer of Arbortext.
I know what Adobe was doing
before XML: beating on SGML and promoting PostScript and PDF. What
was ArborText doing?
Promoting single source publishing with SGML. Where was
Schiavone?
I guess this stuff was meant
for unwashed consumption, but really, it only makes their CEOs and
CTOs look bad. We've been out here using markup and dbs to create and repurpose content for a long time now.
Somehow I think the Adobe statements are unioned to the product costs. If
it ain't
new and different, how could it
cost that much? ArborText on the other hand, has to deal
with
the demonizing of SGML,
the source of all of XML's good inventions, and explain to the
press
why they went so far with the
demon before their conversion. That was the price of
warping
history, but it must make
investors nervous.
The dot.bomb mentality is still
pervasive in the front
offices of the web. Caveat emptor.
len
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